Indri now integrates with Google Tag Manager in addition to integrating with Google AdWords, Analytics, and Content Experiments.
What is Google Tag Manager?
Google Tag Manager lets you manage your tags and configure your mobile applications yourself, with an easy-to-use web interface, rather than relying on your IT department to write or rewrite code.
Why Manage Tags?
Adding tags without efficient management can cause big problems. All that code bogs down and slows your website load time. Redundant or incorrectly applied tags can distort your measurement and result in duplicate or missing data. And it can be time-consuming to add new tags, which means marketing and other measurement programs can be delayed. With Google Tag Manager, you eliminate these problems—and run your campaigns when you need them.
Google Tag Manager works smoothly across devices, supporting mobile
websites and native mobile apps. You can even reconfigure your app
tracking after a user downloads it, ending tedious release cycles.
The Debug Console and Preview Mode let you verify new tags before
you publish them. Marketers can make sure their tags fire; webmasters
can breathe easy.
Plays well with others
Plays well with others tags, many with built-in templates.
You have the freedom to use the tools that work for your