Indri allows you to dynamically insert headline and description copy from AdWords ads into landing pages. The headline and descriptive lines from your ad become the headline and descriptive lines on your landing page automatically. This way, your ads will exactly match your landings pages, creating a better user experience and better user interaction.
This creates a seamless experience for the user, and increases Quality Scores, which will increase traffic while lowering your cost per click. Your Google AdWords Quality Score measures the quality, relevance, and performance of Pay-per-Click advertising campaigns at the keyword level. It affects your cost-per-click, the volume of traffic you’ll get from AdWords, and the position of your ads.
You can build hundreds of highly targeted landing pages in minutes, and change them on the fly as promotions change.