A client recently presented a unique challenge. They wanted to A/B test multiple landing pages, but were concerned about cost and data loss. With most A/B Testing service providers, a unique user interface must be learned, and the A/B testing data remains with the service provider. A company that uses these services must keep up their monthly subscription or their data is lost. They also must train everyone who will be A/B Testing (or looking at results) on the unique platform.
With Indri, using Google Experiments, they were able to set up their A/B Landing Page Tests and have the data go directly into Google Analytics.
By using Indri, there were able to solve their challenges:
no monthly cost to retain the data
the data is in an interface that users are familiar with