Objective: Ensure Success of Food CPG Product at Walmart.com
Insights: Our client was selling a Food CPG direct to consumers. When expanding to Walmart.com, they wanted to support their efforts with digital campaigns to boost online sales.
Strategy: Digital advertising targeting Walmart ecommerce shoppers.
Results: A 62% increase in Walmart.com ecommerce sales. We had a dramatic impact on the success of this product. Since the digital test ended, Walmart committed to taking 1,400,000 non-returnable units, which rarely happens. Walmart has made a major commitment to the product based on our media results.