Objective: Increase Ecommerce Sales of Luxury Pet Product
Insights: Most pet furniture is far from fashionable. Hepper® makes modern pet furniture that pets love, but also looks great. But designing and making beautiful pet furniture comes at a price, putting Hepper into the rapidly growing luxury category which takes focused and dedicated digital marketing to drive a $115+ product sale.
Strategy: For Hepper’s Holiday campaign, Indri adopted a luxury strategy. Luxury goods have a longer purchase consideration period, and require multiple touchpoints before people are ready to buy. Indri’s AdWords strategy for Hepper included:
- Category (Non-Brand)
- Google Shopping
- Remarketing with Google Shopping
Results: A 94% increase in Ecommerce Sales