Objective: Digital Drive to Luxury Jeweler Retail Stores
Insights: Luxury jewelry is a highly competitive category, so we chose a domination strategy, gaining 80% digital share in organic search, PPC, Google Shopping, and images (particularly relevant for this category).
Strategy: Indri also adopted a luxury strategy. Luxury goods have a longer purchase consideration period, and require multiple touchpoints before people are ready to buy. Indri’s AdWords strategy included:
- Designers by Category
- Category (Non-Brand)
- Google Shopping
- Remarketing with Google Shopping
Results: The domination luxury strategy tripled sales for this client.