Objective: Reduce Ecommerce Cost-Per-Conversion
Insights: Our client was selling an iconic clothing item direct to consumers. They wanted to lower their cost per conversion to increase their profit margin.
Strategy: We optimized their online pay-per-click advertising and remarketing efforts through:
- Identifying segments and geographies that were most apt to purchase
- Testing temperature thresholds and demographics to hone in on the target audience
- Testing creative designs and creating segments out of each to further distinguish audience reaction
Results: A 110% decrease in cost-per-conversion