Most pet furniture is ugly. Hepper® makes modern pet furniture that pets love, but also looks great. But designing and making beautiful pet furniture comes at a price, putting Hepper into the luxury category, and paying a lot for pet furniture is not something people are used to.
For Hepper’s AdWords campaign, Indri adopted a luxury strategy. Luxury goods have a longer purchase consideration period, and require multiple touchpoints before people are ready to buy.
Indri’s AdWords strategy for Hepper included:
- Category (Non-Brand)
- Google Shopping
- Remarketing with Google Shopping
The result? A 75% reduction in Cost-per-Conversion.