Weather has an impact on everyone’s daily lives. It affects everything — the clothing we wear, where we’ll have dinner, and the items we purchase. Weather “just is,” and is immediately relatable to everyone. It is also very clean and easy to use data which means it can have a large impact on your sales.
So, as marketers, we should be asking questions like:
- If it’s raining, do people buy more beer in Burlington, Vermont?
- At what dew point do most people in Chicago buy bug spray?
- What percentage humidity makes shampoo sales spike in New York City?
Weather is about more than snow shovels and sandals. Weather has a major impact on store traffic and sales volume in most product categories. By tailoring your advertising to weather, you can make it easier to get your products into more consumers’ hands. Indri has released Weather Playbooks to make this easy and actionable for your products.
photo (edit): ben dalton