Objective: Ensure Success of Women’s Fashion at Walmart Stores
Insights: Our client was selling a women’s fashion item direct to consumers. When expanding into Walmart stores, they wanted to support their efforts with digital campaigns to boost in-store sales.
Strategy: Display advertising, especially when combined with remarketing, is a proven driver of retail velocity. By targeting drive-time radii around the Walmarts carrying their products, Indri was able to optimize a geographic-based digital campaign, engaging with customers at the moment of purchase decision.
Results: A 14.5% increase in in-store sales over the control group.