Objective: Ensure success at retail by supporting product with digital drive-to-store campaign
Insights: Our client was selling a children’s product direct to consumers. When expanding into retail stores, they wanted to support their efforts with digital campaigns to boost in-store sales.
Strategy: Display advertising, especially when combined with remarketing, is a proven driver of retail velocity. By targeting a focused radii around the retail stores carrying their products, Indri was able to optimize a geographic-based digital campaign, engaging with customers at the moment of purchase decision.
Results: A 21.6% increase in in-store sales over control stores.