According to new research (pdf), retail shoppers who sign up for email newsletters and/or mobile alerts are more likely to spend more at the register, redeem coupons more often, and are more willing to try new products and services than their non-digital counterparts.
Email list members are:
- nearly twice as likely to redeem coupons at least 3 or 4 times a month
- 5% more likely to spend between $300 – $400 per month on groceries
- 3% more likely to spend $400 or more per month than non-email list members
- 6% more likely to try new products often
The numbers are similar for mobile-alert subscribers, with the exception being that mobile-alert subscribers are even more likely to be receptive to new brands and products “often” and “always.”