94% of consumer sales still happen in person. Online activities drive these transactions more than ever. There's a direct correlation between someone seeing an online ad and then shopping in a brick-and-mortar store. Display advertising combined with remarketing is a proven driver of retail velocity. By targeting geographic drive-time radii around the Kroger Co. stores that carry your products, you engage with customers at the moment of purchase decision. It's a great reminder to them to look for and buy your products now that they are in-store. This Playbook will turn campaigns on or off based on local store inventory levels.