Using weather to Increase Walmart Sales 27%
Objective: Boost Walmart sales by using weather to drive purchase
One of Indri;s clients sells a cooling product that is available natioanlly in both cbrick-and-mortar stores as well as online. Product sales spike when the weather gets hot, and slow down as the weather cools. Not only does website traffic increase as temperature goes up, but the conversion rate also increases. Bidding and budgeting without including weather as a variable raises costs without a corresponding increase in sales.
The result was a 27% increase in in-store Walmart Sales over control regions.
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