Objective:

Ensure Success of Food CPG Product at Walmart.com

Insights:

Our client was selling a Food CPG direct to consumers. When expanding to Walmart.com, they wanted to support their efforts with digital campaigns to boost online sales and prove consumer demand was high.

The result was a 62% increase in Walmart.com ecommerce sales. We had a dramatic impact on the success of this product. Since the digital test ended, Walmart committed to taking 1,400,000 non-returnable units, which rarely happens. Walmart has made a major commitment to the product based on our media results and our ability to support the product at retail.

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