Digital marketing has changed how the world does business
We moved from talking "at" potential customers through TV commercials, billboards, and newspaper ads to engaging in open dialogue "with" customers.
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What Google's latest plans and products mean for your e-commerce brand
At Google's I/O developer conference in early May, the search engine behemoth laid out its upcoming plans and products.
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Amazon Go requires a buyer’s presence in the store as well as a connection to an app
Is Amazon Go, the futuristic 1,800-square-foot grocery store that boasts no lines, just a quirky Seattle landmark? Or does it signal a coming seismic retail shift in the way people buy and sell in the 21st century?
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How to Win at Amazon in 2018 to Secure Your Ecommerce Brand’s Future
Amazon is the fifth-largest digital company and the fastest growing. Winning at Amazon today will pay off big for retailers in the future. Learn more now.
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What Marketing Activities Worked best in 2017 for E-commerce Pet Brands
Americans spent $69.36 billion on their pets in 2017, more than 11% of it online. Which digital marketing tactics work the best from email, Instagram, Google and Amazon.
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